Marks & Spencer was my first major account when I started working at Sapient in 2011. The work spanned over a year as a digital transformation piece, changing their entire e-comm model from ground-up.
Working together as part of a team, we defined page designs for the entire site as well as a concept for a fashion app which serves as an inspiration style advisor to help M&S improve its image as a thought-leader in fashion.
___
M&S Style council app concept
Working together as part of a team, we defined page designs as well as a concept for a fashion app which serves as a style advisor to help M&S improve its image as a thought-leader in fashion. We did win the work in the end but the piece of work transformed into a tablet adaptation of the site instead.
___
M&S Digital transformation
Below are a selection of screens that I worked on - these covered product details, checkout processes, faceted search etc.
