My approach is largely based on user-centered design principles - understand user & client motivations and marry this insight with UX best practices and strategy to create the designs. Working closely with the client, my aim is to create a visual language or system that is scalable, on-brand and meets business and technical requirements, whilst still delivering on a great user experience.
Over 10 years experience in UI design & concepts
 Work as a team member or independently
 Familiarity with agile processes & atomic design
Scope and allocate work to team members where needed
Art Direction, UX, UI Design, Sketch, Adobe suite: Photoshop, Illustrator, InDesign
A little more history...